Incorporate upcycled plastic into your card's construction
Earthwise™ High-Content Card
Earthwise™ is the first payment card featuring up to 98% of upcycled plastic content, dependent on the design. CPI's newest innovation pushes the boundaries of card materials, while demonstrating what is possible in manufacturing to reduce first use plastic in payment cards.
of debit and credit cardholders are concerned about plastic waste
In a CPI survey conducted by an independent research firm, debit and credit cardholders indicated they are “concerned” about plastic waste in landfills. What’s more, 73% of respondents indicated that it is important that their financial institution is environmentally-conscious.
CPI consumer insights fielded 2/12/2020-2/28/2020 n2303
An environmentally-friendly solution in payment cards
Revitalized with Earthwise™
Aimed at reducing first-use plastic and diverting plastic waste that might otherwise enter a landfill, Earthwise™ offers the opportunity to serve a growing market of environmentally-conscious consumers. Perfect for financial card issuers, transit, hospitality, entertainment, retail gift and more - Earthwise payment cards are EMV® compliant and dual interface capable.
Introduce a new program or design that embodies your sustainability commitments and captures cardholder attention, or incorporate this upcycled product into your existing designs.
Turning Trash into Treasure
Reducing First-Use Plastic
Driven to have a meaningful impact on the issue of plastic waste, CPI created Earthwise™ payment cards, made from upcycled post-industrial plastic waste.
Our goal is two-fold –
Reduce first-use plastic in payment cards
Reuse post-industrial plastic that might otherwise have entered a landfill
Interested in cards that help address ocean plastic?
Explore Second Wave payment cards featuring a core made with recovered ocean-bound plastic.