Cards featuring a core made with Recovered Ocean-Bound Plastic
Offer your cardholders beautifully designed payment cards featuring a core made with upcycled plastic waste that has been diverted from entering the world's oceans, waterways and shorelines.
Focused on transforming plastic debris into products, CPI seamlessly integrates upcycled recovered ocean-bound plastic into the core of a high quality card that is compliant with EMV® standards and dual interface capable.
are "concerned" about plastic waste in the oceans
found the idea of a card made with recovered ocean plastic appealing
would switch to a recovered ocean plastic card if it were offered by their current issuer
would switch to a different issuer if they were to offer a recovered ocean plastic card with the same features and benefits
Reflect the environmental interests of cardholders
According to a September 2021 CPI Card Group survey of debit and credit card users, 94 percent say they are “concerned” about plastic waste in the oceans, and 64 percent of those are “very concerned". In fact, 85 percent found the idea of a card made with recovered ocean plastic appealing, and 51 percent would switch to another financial institution if such a card were offered with the same features and benefits.
Appeal to the generations who are leading the charge to protect and remove contaminants from the environment, by offering a debit, credit, or prepaid debit card with a core made from discarded plastic waste.
Introduce a new program or design that embodies your sustainability commitments and captures cardholder attention, or incorporate this product into your existing designs. We can help to convert your existing design to accommodate the upcycled materials.
CPI consumer insights fielded September 2021 n2215
What is recovered ocean-bound plastic?
CPI defines Recovered Ocean-Bound Plastic as plastic waste collected from land areas where the plastic would otherwise be highly likely to enter the ocean.
Recovered Ocean-Bound Plastic is typically recovered within 50 kilometers of a seashore, or near streams and rivers that lead to the ocean, in countries or regions that lack adequate waste management infrastructure. CPI considers this plastic to be a subset of Recovered Ocean Plastic, which also includes plastic debris that is collected directly from the ocean.
Being part of the change
Discarded plastic bottles, bags and containers pollute and damage fragile coastal and oceanic ecosystems. Plastic can live in the ocean for hundreds of years, even longer for small particles. If there is no change in waste habits, plastic is expected to outweigh fish in the ocean by 2050. The estimated amount of waste that enters the ocean annually is equivalent to dumping the contents of one garbage truck into the ocean per minute. The plastic remains whole or is smashed into particles, entangling animals or is mistaken as food by wildlife. The waste contaminates seawater and damages fragile coral reef systems.
CPI is working with organizations committed to recovering and preventing plastic waste from entering marine ecosystems.
The First Mile®, an initiative of Thread International and WORK, formalizes waste collection networks in low-income communities and bridges the gap for global brands to purchase from these responsible supply chains, while diverting plastic waste from our oceans and landfills. Read more about the work the First Mile is doing here.
NextWave Plastics is a collaborative and open-source initiative convening leading multinational companies to develop the first global network of ocean-bound plastic supply chains. Simply put, NextWave keeps plastic in the economy and out of the ocean.