5 Card Program Strategies to Foster Your Sustainability Goals

August 16, 2022

 

Sustainability goals are influencing company identity and mission statements across industries, including the financial sector.  Financial Institutions (FIs) of all sizes are setting sustainability goals, driven by a number of factors, including consumer demand for more eco-focused options. Since payment cards are a major touchpoint with customers, FIs are asking how cards can reflect those sustainability goals while also meeting cardholder preferences, which is good for business.  For example, CPI research shows that more than half (51%) of respondents would switch to a different issuer for a recovered ocean-bound plastic card with the same features and benefits*.  Two major US banks have recently announced their plans to transition to recycled plastic in their payment cards, and others, including American Express, have announced transitions of certain portfolios.

Small to mid-sized financial institutions are also paying attention to sustainability issues. In a market assessment with CPI, Mercator Advisory Group polled 106 executives of small banks and credit unions about whether their institution had a sustainability initiative and whether there was budget associated with that initiative. 84 replied that their institution did have an initiative, and 57 reported that there was budget to back it. More specifically, 77 out of the 106 reported considering sustainability initiatives specifically for their card programs.

If you’re thinking about ways of using your debit or credit card program to both extend your sustainability values statement to your cardholders and align with their interests, here are five strategies to consider.

Best Practice #1

Maintain Communication with
Sustainability Functions

One key to an eco-focused payment card program is to foster engagement between the card product and sustainability functions in your organization. Maintain ongoing, regular communication with any colleagues involved in the sustainability function as you develop the parameters of your eco-focused payment card program. In Aite Group’s 2020 study, the top 25 banks reported having a sustainability department, but the communication between the card management group and the sustainability function was lacking.

Share the ins and outs of your card program including measurable goals, positive environmental outcomes such as reduced first-use plastic, and timelines to ensure that team members share these mile markers across functions, and with the institution as a whole.

Best Practice #2

Strike a Balance on
Percentage of Recycled Content

As options for eco-focused payment cards grow, a common focal-point is to highlight the percentage of recycled content in the card body. This number may be based on factors including the type of material used in the card construction and the card design.

In general, higher percentage recycled content cards translate to a greater reduction of first-use plastic, but can have less design flexibility. The type and number of embellishments, colored substrates, and treatments (e.g., ink, foil, glitter, colored core), affect the amount of recycled content in a card. In addition, they can have other environmental impacts to consider.

Look for a solution provider that is offering a variety of recycled content percentages and card materials so that you can rely on their expertise to find the right balance of card materials for your organization.

Best Practice #3

Design to Align
with Your Brand

Design is another consideration when exploring an eco-focused card program. There’s good news for those who remember a time when choosing an “eco” payment card meant being limited to a few colors or treatments. Today’s financial institutions have many more options available for capturing their brand aesthetic.

Still, the type and amount of upcycled or recycled material used does dictate which specific design elements can be applied. Factoring in the “less is more” approach can lead to better results, and as mentioned above, result in a card that uses less first use plastic.

Vertical orientations, bold colors and experimenting with personalization are techniques that can help your card stay top-of-wallet.

Best Practice #4

Match Materials and Functionality
to Your Cardholders’ Needs

Beyond the base material used, today’s cardholder demands functionality. As the popularity and ubiquity of contactless cards grows, adopting contact and contactless dual interface chip and antenna technology can be a compelling reason for financial institutions to shift to eco-focused card materials and combine efforts into one initiative.

Best Practice #5

Find a Provider that Can
Support Your Efforts

Payment card products are the culmination of many different material inputs, so finding a provider that places a high value on more sustainable choices, and that has a track record for providing quality solutions is key. Look towards an experienced solution provider that can offer design flexibility and innovative approaches to support your goals.

*CPI Consumer Insights Study, Wave 3, conducted by an independent research firm, September 2021, n2215

CPI Card Group has sold more than 50 million eco-focused payment cards for U.S. financial institutions and Fintechs since launching Second Wave® in 2019

To start your payment journey and learn more about CPI’s suite of eco-focused payment solutions, Second Wave® and Earthwise® cards, click the button below

Terra Grantham CPI Card Group VP Strategy and Sustainability

Written by:

Terra Grantham, VP Strategy and ESG at CPI Card Group

 

Stay Competitive with Print-on-Demand: Establishing a Nimble Card Program

August 9, 2022

 

Print-on-demand personalized payment card strategies offer a way for credit and debit card programs to stay timely and targeted in an individualized market.

Personalization matters in today’s highly competitive payments landscape and has become a high priority for credit and debit card issuers. When it comes to credit and debit card programs, making this leap to customizable payment cards has never been easier. Print-on-demand programs are a fast, efficient way to offer tailored products and services, including custom carriers, labels and activation stickers. With their ease of implementation and flexible models, they present ways to engage more personally with the cardholder.  Here are three benefits of print-on-demand credit and debit card programs:

 

  1. Implement more timely offerings. A print-on-demand strategy Is advantageous for established issuers when it comes to issuing payment cards. Choosing from preprinted or uploaded art work on blank-white card stock can mean faster delivery timeframes. Because print-on-demand helps issuers get cards into cardholders' hands quickly following the design phase, this offering can speak directly to a timely promotional campaign.
  2. Customize per market segment. When an issuer uses a zero-inventory model they enjoy the convenience of not having to store or track inventory. It also allows for more versatility. Utilizing generic cards or blank white stock gives the issuer a choice in the number of cards and card design to support various market segment campaigns. In fact, some issuers decide to offer a different card experience for each of their target audiences, such as providing a trendier card for a Gen Z cardholder and a more traditional product for a baby boomer. A print-on-demand solution can accommodate diversity of product preference, allowing for options as unique as vertical orientation, edge-to-edge printing, four-color printing and more.
  3. Develop full-scale campaigns. Many card strategies center on the card itself. When it comes to personalization, issuers want to look at the full cardholder experience, including considerations like simplifying activation with a QR code label, designing the carrier to support cardholder engagement, shifting messaging to highlight a targeted initiative or timely topic. Overall, print-on-demand creates an opportunity to look broadly at the cycle from initial card development to fulfillment. Working with a provider who can support that entire card journey—from BIN programming and EMV® certifications to campaign fulfillment—creates an efficient way to jump into the personalization pool.

These print-on-demand tips only scratch the surface of ways to engage customers and members through personalized card solutions and fulfillment opportunities.
From card development and design to carrier considerations and activation stickers, a personalized issuance program carries with it a variety of opportunities to speak directly to a cardholder’s interests. An experienced personalization and fulfillment provider can help financial institutions navigate those decisions to develop a thoughtful strategy that incorporates personalization and fulfillment in alignment with their cardholder needs.

Learn more about CPI Card Group’s print-on-demand offerings.

Rob Dixon headshot

Written by:

Rob Dixon is the Director, Product and Business Development at CPI Card Group

 

Discover Your Best Solution – Three Types of Cloud-Based Instant Issuance Models

May 10, 2022

With today’s immediate gratification mindset, cardholders expect financial institutions (FIs) to be able to meet their needs with speed and convenience, and they want to be able to interact or conduct business in a branch. In fact, a 2021 CivicScience report found that the biggest determinant for choosing an FI remains how close a physical branch is to a customer’s or member’s home. With these expectations factored in, it’s no wonder instant issuance continues to grow as a popular option. [A]n Aite-Novarica survey of 139 banks and credit unions found that 63% of them currently offer either in-house or SaaS-based in-branch instant issuance.

This market expansion has led to new instant issuance models that are as diverse as the individual needs and interests of the institutions they serve. An FI must balance cardholder expectations against broader business objectives, and FIs must consider factors such as branch strategy, cost, and operational and training needs in establishing their program. With that in mind, three primary cloud-based instant issuance models have emerged. All of these models provide the benefits of a SaaS approach that enables more streamlined implementation without the need for bank IT integration.

  1. Hub-and-spoke instant issuance: In this model, the FI establishes “hub” locations. These hubs, in turn, provide service to other branches (i.e., “spokes”) by printing cards and mailing them for cardholder pick-up. This approach requires less equipment and less staff training as only select locations have card issuance capabilities, although the cardholder won’t be able to leave a “spoke” branch with a card in hand at the time of the initial request.
  2. Branch-specific instant issuance: Each branch has its own card printer, and the branch staff has been trained on the process so that customers and members can receive their cards onsite at the time of the request. This option involves higher up-front investment, but it offers a consistent, faster response to a cardholder's need.
  3. Central office instant issuance: A consolidated offering, this model empowers the FI’s call center to manage card issuance. The call center takes the request, oversees printing, and mails it out to the cardholder’s branch. It creates a centralized, cost-effective offering, but it may increase the time it takes for the card to reach the customer or member.

Choosing the right instant issuance model

To choose the right model and address cascading details, FIs need an experienced, knowledgeable provider to help them navigate the decision process. For example, beyond the model itself, FIs must consider whether to select a high-definition retransfer printer or a direct-to-card printer. That answer requires the FI to consider expected volume, brand requirements and budget. A strategic supplier can help them to determine the right fit for their priorities.

And what happens if a printer malfunctions or a staff person has an issue? Live, 24/7 customer service enables a faster response without having to submit a ticket and wait for a call back within a given service level agreement timeframe. Access to this type of customer service allows the FI to problem solve behind the scenes, so customers experience more seamless front-end customer service that effectively meets their expectations.

Clearly, in instant issuance programs, details matter. And as the market continues to evolve, programs will grow in their complexity. Having a knowledgeable provider who understands the intricacies and is equipped to meet them will go a long way toward ensuring the program’s success.

↪ CLICK TO LEARN MORE ABOUT CARD@ONCE

Seal Your Prepaid Gift Card Program Against Fraud

October 7, 2020

Gift cards are a fast and fun way to spread holiday cheer, celebrate a birthday, a loved one, or many other “just because” moments. However, finding your gift card has been tampered with can spoil a special day.

If you are a retailer preparing gift cards for the holiday season, you can include a first line of defense – tamper-evident packaging to prevent gift card fraud on the j-hook, helping to eliminate customer disappointment and complaints.

Fraudsters use clever tactics to uncover the card and activation data from your prepaid gift or general purpose reloadable cards – from adding stickers to cover card data to copying the control numbers from the packaging, and many others. Years of research and development by CPI have led us to develop a number of tamper-evident packaging concepts that deter and help prevent these types of before-purchase tactics.

The packaging is just as important as the gift

Sealing the sensitive data of the card inside a tightly sealed package not only blocks the data from being visible from the outside, but also creates a tamper-evident barrier, helping to prevent activation of a tampered with card. The most secure formats hide the magnetic stripe and card numbers within the card carrier. Printing the last four digits of the card number on the outside of the package, allows the store clerk to verify the card number against the card inside.

Below are just some of the packaging concepts offered by CPI, many of them patented or patent pending* that can help reduce theft:

  1. Wrap Packaging – The most economical option, this method involves affixing the card to the carrier, which is then closed and sealed with spots of glue. Although this format does not offer a full seal around the entire package perimeter, tampering with the package would be evident if the package has been opened.
  2. Ultra Secure Packaging – With this option, the card is sandwiched between two carriers coated with a heat-activated layer. This allows a full paper-to-paper or paper-to-plastic perimeter seal. Tampering or gaining access to the card between the packaging is difficult, and tampering would be visible due to the layers ripping when trying to separate the packaging.
  3. Ultra Secure Packaging with Clear Blister – This packaging option uses the Ultra Secure method described above, with the addition of a clear plastic blister within the front carrier for displaying the product.  Evidence of tampering or fraud with this secure packaging is shown since the blister is typically removed through damage to the printed surface and/or torn paper on the carrier. With the clear blister on the front, one would be able to see if card has been removed from the package.
  4. RF Sealed Packaging – The Radio Frequency (RF) - Sealing process relies on plastic-to-plastic sealing, forming a unitary structure, as opposed to paper-to-paper. The RF process melts the plastic pieces together along the entire perimeter, forming a secure bond that requires scissors or other tools to open, making it difficult to access the card inside the package.

A knowledgeable provider can really up your game

Security is an important component in the prepaid consumer’s experience.  Finding a provider that has the expertise and the ability to fulfill your needs from concept to the final secure package is essential in any prepaid payment card program.

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Standing Out Through Sustainability in Cards

September 2, 2020

According to new research commissioned by CPI Card Group and produced by Aite Group, 80% of card issuers surveyed believe that cardholders are more environmentally conscious today than they were just five years ago. This belief is supported by sales of earth-friendly products having grown over five times faster than traditional products. Sustainability-marketed products accounted for 16.6 percent of market share across thirty-six consumer packaged good product categories in 2019, up from 14.3 percent in 2013.

Surprisingly, the desire for more eco-focused products transcends the generational divide. Millennials are not the only generation passionate about environmental causes. A Nielsen study found that 72% of baby boomers also feel that companies should implement programs to improve the environment.

Financial Institutions Are Implementing or Expanding Sustainability Strategies

Sustainability strategies are becoming necessary in the payments industry.  Leading financial institutions are investing in sustainability strategies, employing dedicated executives to guide and monitor the process, and are promoting environmental sustainability on their websites as they explore ways to incorporate new practices into their operations and product offerings.   As financial institutions look to implement or expand sustainability programs to meet consumer demand, innovative solutions are emerging in the market.  Issuers can now consider payment cards made with more sustainable materials such as upcycled plastic, either recovered ocean-bound plastic or post-industrial plastic.  More environmentally friendly options are also found in card carriers and retail packaging with recycled papers.

Card and sustainability executives are working more closely together to expand or implement sustainability strategies. According to Aite’s research, card executives surveyed stated they have begun to communicate with those in charge of their institution’s sustainability team.

Card executives can further collaborate with colleagues in sustainability, helping them understand the institution’s financial products and operations to identify potential opportunities. For instance, through an understanding of the materials used in card production and packaging, the sustainability group may be able to reduce the amount of paper materials used for collateral, inserts and carriers, joined with an eco-friendlier card product that reduces first use plastic.

Sustainable Card Options are Available Now

The market is wide open in the sustainable space, and with growing demand, the introduction of viable, eco-focused payment cards, not only drives cardholders (and issuers) awareness of doing something good for the planet, it may also offer issuers a compelling differentiator. This is the perfect opportunity to convey your company’s environmental objectives with eye-catching design and imagery, while promoting messaging that resonates with today’s cardholders.

As the demand for eco-focused products rises, and the pressure to create sustainability strategies increases, financial institutions may be faced with decisions on what environmentally focused card options align with their sustainability initiatives. Communicating with sustainability executives can provide insight on the best options.  Recovered ocean-bound plastic and high upcycled content cards are excellent options to reduce first-use plastic in the payment card industry. Depending on design, issuers can reach up to 98% upcycled plastic content in cards made with post-industrial plastic.

↪ CLICK TO LEARN MORE ABOUT EARTH ELEMENTS PAYMENT CARDS

New Printing Option Makes Instant Issuance with Card@Once More Versatile

July 29, 2020

CPI Card Group® is excited to introduce Spectrum by Card@Once®, the company’s first retransfer printing solution for instant issuance. With the addition of Spectrum, issuers now have a premium Software-as-a-Service (SaaS) option for printing high quality debit and credit cards in branch and on demand to support an enhanced customer experience.

Spectrum is a premium, high definition retransfer printing solution with over-the-edge printing capabilities. Using the process of reverse image thermal transfer, Spectrum prints the entire card image onto thin substrate, then heat transfers the design to the card surface. The printer head never actually touches the card surface, allowing it to print in high definition with 600 dpi (dots per inch) image quality.

What this all means is that you get vibrant, high-quality printing across the entire card surface, creating images with long-lasting durability. The use of high definition retransfer technology makes Spectrum ideal for dynamic full-color printing.

When combined with CPI’s robust Card@Once® design library, Spectrum enables financial institutions to instantly issue cards featuring eye-catching, compelling designs. Banks or credit unions are able to select designs and images from the library, then either issue cards with a distinct look, or offer their cardholders a selection of visual options from which to choose.

Spectrum by Card@Once complements CPI’s standard printer option, Precision by Card@Once®. Both printers produce high quality cards to meet your cardholders’ immediate needs at new account opening or to reissue lost or stolen cards.  Whereas Precision is ideal for value-conscious issuers, Spectrum is the premium choice for financial institutions desiring superior print quality. If you and your cardholders are seeking the most vibrant, dynamic image quality, Spectrum is the choice for you!

With the introduction of Spectrum, the Card@Once® full-scale instant issuance solution is more powerful than ever. CPI’s state-of-the-art printers produce new cards within minutes. The cloud-based solution is supported by a full team of implementation coordinators and support specialists — and backed by our commitment to providing exceptional service, including 24/7 real-time support.

Enjoy the simplicity and flexibility of instant issuance with Card@Once from CPI®, now featuring a retransfer printing option with Spectrum by Card@Once.

↪ CLICK TO LEARN MORE ABOUT CARD@ONCE

Rob Dixon headshot

Written by:

Rob Dixon is the Director, Product and Business Development at CPI Card Group

FIS Payments One – Integration Enhances CPI’s Leading Card@Once® Instant Issuance Solution

June 23, 2020

Exciting news! CPI’s Card@Once is now integrated with FIS Payments One™, a comprehensive suite of payments solutions and a global leader in financial services and payments technology. This new and robust unified card processing platform promises to empower financial institutions by offering a superior banking experience.

This latest integration with the Payments One card servicing platform allows us to better service our mutual customers and offers an even more seamless end-to-end Card@Once instant issuance experience. Branches using this integration will be able to instantly print and issue fully activated EMV®, dual interface, and magnetic stripe cards in-branch and on-demand, giving their cardholders immediate buying power.

“CPI is very excited to offer Card@Once customers a simple, yet robust integrated experience with the Payments One platform,” says Megan Meek, Card@Once Integration Manager. “This is a significant opportunity for us to deliver innovative solutions to banks and credit unions that are sure to provide an exceptional customer experience and are easy for branch staff to implement and onboard.”

Card@Once is the first Software as a Service (SaaS) instant issuance solution in the market with over 20 established integrations, and serves over 1,600 financial institutions. This cloud-based solution works with an Internet connection - and is quick to implement, giving branches the ability to respond on-site to customer requests for new and replacement cards. CPI provides initial training during the implementation process while offering exceptional 24/7 real time support (from our U.S. facility). The solution features a Knowledge Base that conveniently features videos, webinars, and structured online courses for continued Card@Once user education via an online portal.

↪ CLICK TO LEARN MORE ABOUT CARD@ONCE

 

 

FIS Payments One™ is a registered trademark of FIS and its subsidiaries

 

Rob Dixon headshot

Written by:

Rob Dixon is the Director, Product and Business Development at CPI Card Group

Card Design Makes for a Winning Instant Issuance Program

February 25, 2020

The design of cards plays an important role for banks and credit unions, serving as an extension of their brand, a way to connect with local community, a means to visually delight cardholders – or all of the above. This is why adopting a new solution like instant issuance, which allows cardholders to visit a branch and walk out with a new or replacement card in minutes, shouldn’t mean financial institutions have to compromise on the quality of their card design. In fact, through the right technology partner, issuers can see instant issuance become an extension of their centralized issuance programs, with high print quality designs further boosting the solution’s impact.

For customers using its Card@Once® solution, CPI Card Group® offers a robust card design library – allowing financial institutions to instantly issue cards that also feature eye-catching, high quality designs. Banks or credit unions are able to select designs and images from CPI’s Card@Once library, then either issue cards with a distinct look, or offer their cardholders a selection of visual options from which to choose.

For many smaller issuers without the resources to support in-house design capabilities or pay vendors for graphics services, Card@Once can serve as a highly cost-efficient value-add. Working with CPI, financial institutions can opt for designs printed and personalized on blank white card stock or preprinted in bulk. By conveniently bringing high print quality designs into the instant issuance equation, financial institutions can unlock remarkable branding and marketing possibilities and better compete for top-of-wallet status.

Whether it’s a standard, sleek look or imagery of animals, scenery, sports and more – issuers can combine card designs and instant issuance to connect with cardholders on a more meaningful level. Furthermore, there are benefits for financial institutions that choose to offer a batch of card designs and let cardholders pick the look of their new or replacement card themselves. The simple act of empowering a customer with choice – even if only between a handful of options – can bolster engagement and the connection they feel to their newly issued card.

All in all, Card@Once’s ability to combine instant issuance and innovative design options can make for truly impactful branch marketing and branding initiatives. However, even as a baseline, the ability to equip cardholders with instant purchasing power through a visually meaningful or resonant card can help financial institutions take the branch experience to the next level. For cardholders, getting a new or replacement card at a branch instantly when they need it is already a valuable convenience. But when that same card features a striking, unique design that gives cardholders a sense of exclusivity or personality – the convenience may feel a little more like magic.

↪ CLICK TO LEARN MORE ABOUT CARD@ONCE

Rob Dixon headshot

Written by:

Rob Dixon is the Director, Product and Business Development at CPI Card Group

Streamlining Instant Issuance: 3 Benefits of Core Integrations

February 13, 2020

Core providers serving banks and credit unions are already in the business of their customers’ success. By adding instant issuance to their suite of technologies and services, they have the opportunity to take customer commitment one step further.

Whether you’re a core processor, platform or management systems provider, the value of integrating a cloud-based, end-to-end instant issuance solution with your offering can prove significant for the issuers you serve. The following three benefits show precisely why delivering instant issuance via core integration is a win-win-win – for you, your customers and their customers.

  1. Enhanced Customer Engagement

The ability to print and provide payment cards for customers onsite is a valuable capability for any financial institution, as the alternative is shipping via mail, which can take several days. By bringing instant issuance to issuers through a core integration, core providers allow them to respond quickly to customer requests for new and replacement cards. At a time when instant gratification is the norm, giving customers the ability to visit a branch and walk out with a new card – whether they’re a new accountholder, a member who lost their card or otherwise – is a critical convenience that strengthens engagement. Separately, it also frees up branch staff and creates a new touch point for customer interaction, giving them more time overall to spend serving customers. When customers can simply visit their branch when in need of a card, the branch staff can answer additional questions and provide related financial advice – potentially gaining an opportunity to deepen the customer relationship. For core providers, enabling these advantages for issuers helps them deepen their customer relationship.

  1. No Dual Entry

To achieve the singular goal of instantly issuing a card for immediate usage to cardholders, financial institutions are often required to manage card ordering and account maintenance from multiple locations, otherwise known as “dual entry.” Staff must handle another system and set of steps in the issuance process. Financial institutions that have instant issuance integrated with their core eliminate the extra steps of dual entry, providing them with a more seamless card issuance process while making for an accurate and quick delivery to customers.

  1. No Additional IT Headache

By integrating and streamlining instant issuance, core providers invest their IT resources to implement the solution through their core platform so that their customers can enjoy a more efficient experience – minimizing the need for IT resources from the financial institution or branch. A branch’s system is able to issue cards instantly through the core provider’s platform. And with the right integration partner, the entire program set-up and ongoing system maintenance for an instant issuance solution can be managed by the instant issuance provider. For a core provider’s customers, this means not having to dedicate any of their own IT or staff resources to support instant issuance – while still enjoying all its advantages.

Today, core providers across the country rely on Card@Once® from CPI Card Group® to extend the value of instant issuance to their customers. Card@Once is integrated with a number of cores and processors*, helping numerous banks and credit unions see remarkable cost-efficiencies and convenience at their branches.

↪ CLICK TO LEARN MORE ABOUT CARD@ONCE
*Integration requires the cooperation of the core provider.  Not all core platforms are available for integration.

Rob Dixon headshot

Written by:

Rob Dixon is the Director, Product and Business Development at CPI Card Group

Transforming Ocean Waste into Payment Plastic

November 5, 2019

In response to rising consumer demand, card manufacturers and issuers are actively working to develop and provide more environmentally-conscious solutions to address the growing problem of plastic waste. The challenge for card manufacturers is in sourcing materials that are not only durable, but able to handle the complex security and technology requirements of today’s evolving payment standards, including both EMV® and contactless payment functionality.

One of the most exciting eco-friendlier alternatives to traditional first-use plastic is the use of recovered ocean-bound plastic, which addresses a serious environmental challenge by reducing the amount of plastic waste in ocean-bound areas, waterways and shorelines, while also meeting the demanding requirements of today’s diverse payment systems.

Recovered ocean-bound plastic comes in many conditions, shapes and forms, not all of which are suitable for use in card manufacturing. Plastic waste must first be converted back into a commercially viable form, such as flakes. Once converted, the recovered plastic can be used in a wide array of consumer and commercial products in place of first-use plastic.

Recovered ocean-bound plastics are already being used in several consumer applications, like shoes, eyeglass frames, buttons, and zipper pulls and this versatile material presents great opportunities in the payment card arena. Roughly six billion payment cards are manufactured each year, the vast majority of which use virgin PVC (polyvinyl chloride) for the card body construction. Incorporating recovered ocean-bound plastic into payment card construction can help divert a meaningful level of plastic waste from entering our oceans.

To meet this need, CPI has introduced Second Wave®, payment cards with cores made with recovered ocean-bound plastic.  Second Wave® offers the opportunity to make a difference in the effort to reduce the proliferation of first-use plastic, divert plastic waste from entering in the oceans and better serve a growing market of environmentally-conscious consumers.

CPI estimates that for every one million Second Wave® payment cards produced, over one ton of plastic will be diverted from entering the world’s oceans, waterways and shorelines. 

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