Prepare for another wave in payment cards

 

Introducing

Second Wave™

Second Wave is CPI’s patent pending innovation featuring recovered ocean-bound plastic. Offer your cardholders beautifully designed payment cards with a core made from upcycled plastic waste that has been diverted from entering the world's oceans, waterways and shorelines.

Focused on transforming plastic debris into products, CPI seamlessly integrates upcycled recovered plastic waste into the core of a high quality card that is compliant with EMV standards and dual interface capable.

Reflect the environmental interests of cardholders

According to a February 2020 CPI Card Group survey of debit and credit card users, 94 percent say they are “concerned” about plastic waste in the oceans, and 64 percent are “very concerned". In fact, 87 percent found the idea of a card made with recovered ocean plastic appealing, and 53 percent would switch to another financial institution if such a card were offered with the same features and benefits.

Appeal to the generations who are leading the charge to protect and remove contaminants from the environment, by offering a debit, credit, or prepaid debit card with a core made from discarded plastic waste.

Introduce a new program or design that embodies your sustainability commitments and captures cardholder attention, or incorporate this upcycled product into your existing designs. We can help to convert your existing design to accommodate the materials.

 

A product that aligns with sustainability commitments

According to a recent CPI survey among debit and credit users, conducted by an independent research firm

Cardholders who like the idea of recovered ocean plastic and

Would switch to a recovered ocean plastic card if it were offered by their current issuer85%
Would switch to a different issuer if they were to offer a recovered ocean plastic card with the same features and benefits53%
Are "concerned" about plastic waste in the oceans94%

CPI consumer insights fielded 2/12/2020-2/28/2020 n2303

The clean up is underway

CPI estimates that for every one million Second WaveTM payment cards produced, over one ton of plastic will be diverted from entering the world’s oceans, waterways and shorelines.

Plastic pollution enters waterways

Discarded plastic bottles, bags and containers pollute and damage fragile coastal and oceanic ecosystems. Plastic can live in the ocean for hundreds of years, even longer for small particles. If there is no change in waste habits, plastic is expected to outweigh fish in the ocean by 2050.

Plastic in the ocean

The estimated amount of waste that enters the ocean annually is equivalent to dumping the contents of one garbage truck into the ocean per minute. The plastic remains whole or is smashed into particles, entangling animals or is mistaken as food by wildlife. The waste contaminates seawater and damages fragile coral reef systems.

Being part of the change

CPI is working with organizations committed to recovering and preventing plastic waste from entering marine ecosystems. Transforming this plastic debris so that it can be used again, CPI integrates this recovered ocean-bound plastic into the core of our Second Wave™ cards.

From waterways to ocean

What is recovered ocean-bound plastic?

CPI defines Recovered Ocean-Bound Plastic as plastic waste collected from land areas where the plastic would otherwise be highly likely to enter the ocean.

Recovered Ocean-Bound Plastic is typically recovered within 50 kilometers of a seashore, or near streams and rivers that lead to the ocean, in countries or regions that lack adequate waste management infrastructure. CPI considers this plastic to be a subset of Recovered Ocean Plastic, which also includes plastic debris that is collected directly from the ocean.

Download these resources

White Paper – Ocean Plastic

White Paper – Ocean Plastic

infographic – Ocean Plastic

infographic – Ocean Plastic

eBook – Ocean plastic

eBook – Ocean plastic

White Paper – Aite sustainability

Looking for a higher upcycled content card?

Explore payment cards with up to 98% upcycled content, dependent on the design.

Learn more about CPI's products and solutions.