A surprising trend is developing among financial technology companies. Increasingly, popular smartphone financial apps like Acorns®, SoFi, and Venmo are offering physical payment cards, in a bid to both increase customer wallet share and capture additional income. This shift toward the tangible realm is the result of several dovetailing factors impacting the payment sector. As … Read More
With a potential U.S. market of nearly 40 million cardholders, metal cards are moving beyond the exclusive domain of pricey rewards programs, and into the mainstream. Attracted by higher retention rates and the promise of adding a more affluent customer segment to their card portfolios, issuers from fintech startups to community banks are adding metal … Read More
Metal cards have caught the eye of consumers in recent years. A certain segment of cardholder craves the feelings of exclusivity, luxury, and sophistication that metal cards provide. Attracted by the prospect of adding new, affluent cardholders, along with the promise of strong retention, many financial institutions are looking to add metal card options to … Read More
Cards are everywhere — relied on to purchase goods, grant access to buildings or memberships, earn brand loyalty points, discounts, and more. Companies can visually enhance cards to appeal to a wide audience, inspiring usage while creating a preferred, top-of-wallet experience. Card designers are able to create a product used routinely in everyday life and … Read More