The Promise of Metal: Capitalizing on First Impressions

March 14, 2019 No Comments

Metal cards have caught the eye of consumers in recent years. A certain segment of cardholder craves the feelings of exclusivity, luxury, and sophistication that metal cards provide. Attracted by the prospect of adding new, affluent cardholders, along with the promise of strong retention, many financial institutions are looking to add metal card options to … Read More

Back to Basics – Card Design

July 19, 2018

Cards are everywhere — relied on to purchase goods, grant access to buildings or memberships, earn brand loyalty points, discounts, and more. Companies can visually enhance cards to appeal to a wide audience, inspiring usage while creating a preferred, top-of-wallet experience. Card designers are able to create a product used routinely in everyday life and … Read More