Today’s payment cards seek to capture the essence of the cardholder’s personal style. At the same time, the card is designed in a way that reflects and promotes the company’s brand. Most consumers use their cards daily, so issuers must ensure continuity between the card’s visual design and functionality, and all other physical and virtual … Read More
Consumers have a strong desire to address the Earth’s plastic waste problem. According to a CPI Card Group Consumer Insights Study, conducted by an independent research firm, 96 percent of respondents say they are “concerned” about plastic waste in the oceans, and 63 percent are “very concerned.” Forty-nine percent are already reducing their plastic usage … Read More
In response to rising consumer demand, card manufacturers and issuers are actively working to develop and provide more environmentally-conscious solutions to address the growing problem of plastic waste. The challenge for card manufacturers is in sourcing materials that are not only durable, but able to handle the complex security and technology requirements of today’s evolving … Read More
The use of sustainable materials in payment cards is generating a lot of industry buzz. With roughly six billion plastic cards manufactured each year, the use of more eco-friendly materials like recovered ocean-bound plastic in card construction can significantly help address the issue of plastic waste entering our oceans. According to a CPI Card Group … Read More
A surprising trend is developing among financial technology companies. Increasingly, popular smartphone financial apps like Acorns®, SoFi, and Venmo are offering physical payment cards, in a bid to both increase customer wallet share and capture additional income. This shift toward the tangible realm is the result of several dovetailing factors impacting the payment sector. As … Read More
With a potential U.S. market of nearly 40 million cardholders, metal cards are moving beyond the exclusive domain of pricey rewards programs, and into the mainstream. Attracted by higher retention rates and the promise of adding a more affluent customer segment to their card portfolios, issuers from fintech startups to community banks are adding metal … Read More
Metal cards have caught the eye of consumers in recent years. A certain segment of cardholder craves the feelings of exclusivity, luxury, and sophistication that metal cards provide. Attracted by the prospect of adding new, affluent cardholders, along with the promise of strong retention, many financial institutions are looking to add metal card options to … Read More
Cards are everywhere — relied on to purchase goods, grant access to buildings or memberships, earn brand loyalty points, discounts, and more. Companies can visually enhance cards to appeal to a wide audience, inspiring usage while creating a preferred, top-of-wallet experience. Card designers are able to create a product used routinely in everyday life and … Read More