3 Ways Push Provisioning Works to Elevate the Digital Payments Experience

April 25, 2023

Extend your central and instant issuance strategy with a complementary digital payment solution to give cardholders the convenience and options they want.

In February 2020, Aite-Novarica Group issued a study of 34 retail banking associates and card services executives that said: “Multiple issuers refer to instant digital card issuance as an alternative to in-branch instant issuance. However, issuers with in-branch instant issuance see this innovation as a complement to, and not a replacement for, issuing cards in the branch.”

Today’s consumers want choice and convenience when it comes to their payment methods. And, creating a smooth and seamless experience for cardholders is critical. Adding digital card issuance to an existing instant issuance solution can round out a strong card-issuing strategy and provide a great customer experience by offering the options cardholders want.

How Push Provisioning Differs from a Digital Card

To fully understand push provisioning, issuers must first recognize its distinct properties.

Push provisioning offers a path for the issuer’s mobile app to securely “push” a payment card into the mobile wallet. Instead of having to input card information as with a physical or digital card, a customer could simply accept a push notification and provision their card into the wallet. And because push provisioning doesn’t require the cardholder to input account information, it provides an added layer of security, limiting exposure of card numbers and other details.

3 Benefits of Push Provisioning

How do these differentiating factors measure up to today’s standards? For both the issuer and the cardholder, push provisioning presents an efficient and convenient solution in three ways:

  1. Creates an omnichannel strategy:
    Combining a physical card and a digital wallet payment option can increase brand positioning and help to compete for top-of-wallet status. This enables issuers to provide cardholders with payment options that meet their needs, which in turn, may increase card usage, and ultimately the opportunity for interchange revenue. Picture of customer making a NFC payment with a mobile device
  2. Generates an efficient, quick option:
    Depending on how an issuer manages its cardholder account information, push provisioning could become an automatic process once the cardholder is approved, making it a de facto service that offers immediate gratification. In the case of a lost or stolen card, this approach could simplify replacement and provide a near real-time solution to card availability.
  3. Establishes a more secure solution:
    Because push provisioning requires tokenization, the card identification comes from the association’s (for example, Mastercard®) secure vault. This process creates a singular key or fingerprint for this card, and each transaction that originates from the digital wallet has a unique identifier, limiting the potential for fraud.

Ready to Implement Push Provisioning?

In today’s convenience-first landscape, card issuers must consider push provisioning as a component of their card issuance strategy to remain competitive.

CPI Card Group stands ready to not only provide a tailored solution but also to guide card issuers in developing a push provisioning strategy that supports cardholder preferences, maximizes revenue potential, and provides education. And that makes for a winning approach now and into the future.

To learn more about CPI Card Group's push provisioning solution, click the button below.

Rob Dixon headshot

Written by:

Rob Dixon is the Vice President, Digital & Business Development at CPI Card Group


Grow Your Revenue with Prepaid Debit Card Instant Issuance

February 21, 2023


What if you could make one change to your product offerings to potentially increase their activation and utilization, create a better customer experience, and simultaneously improve operational efficiencies?

It turns out that it’s possible. By applying instant issuance to a prepaid debit card program, payment card providers could offer immediate satisfaction to their customers and help grow their revenue in the process.

The benefits of instant issuance

For years, banks and credit unions have benefited from introducing an instant issuance strategy that creates multiple advantages for their institutions. Reducing the number of days that a customer must wait to start using a card can help drive more revenue. Industry providers suggest that nearly half of cardholders who are instantly issued cards will begin transacting on the same day. Instant issuance may also contribute to cost savings by eliminating the expense of mailing cards as well as the worry and cost of lost, stolen or damaged cards.

What’s more, instant issuance delivers increased customer satisfaction, making it an integral way to meet consumer expectations in the on-demand era. Strong customer experiences can pave the way for loyalty and more business in the future.

Prepaid debit card instant issuance comes into play

These attributes make instant issuance a strong product offering, but historically, it has been available only in a traditional banking environment. Now, given advancements in cloud-based programs, it’s becoming possible for non-bank payment card providers to offer prepaid debit card instant issuance.

Through software-as-a-service (SaaS) functionality, payment providers could cost-effectively and efficiently meet customer demand. They simply log into a secure portal, pull up their product, and print cards at their location.

This innovative card issuance solution could allow the provider to offer a card product in real-time and customers walk away with funds that are quickly accessible. Plus, the fully personalized card is designed to work with mag stripe, EMV®, and contactless terminals, so once it’s issued, it can become a primary banking tool that’s reloadable and enables the same transactional experiences as a debit card.

The immediate issuance of this personalized card may help to deepen customer engagement and drive a high level of satisfaction by becoming a permanent banking solution. In addition, it offers a solution that helps providers keep physical card costs down thanks to a reloadable feature for when customers want to add value.

A natural step in market evolution

While prepaid debit card instant issuance is an innovative offering, this combination of a prepaid card and instant issuance comes as a natural step in market evolution, combining the benefits of both. When looking to offer this solution, it’s important to have an experienced and trusted provider like CPI Card Group. We’re already a market leader in both prepaid and SaaS-based instant issuance cards and are in the process of bringing the offering to market.

Whether you're just beginning your card journey or are already engaged, instant issuance prepaid debit may not be as complex as you think. Considering the future possibilities now can help you get a leg up on your competition.

For more information on Card@Once, CPI Card Group’s instant issuance product, click the button below.

Written by:

Peggy O’Leary is the SVP Prepaid Solutions


5 Card Program Strategies to Foster Your Sustainability Goals

August 16, 2022


Sustainability goals are influencing company identity and mission statements across industries, including the financial sector.  Financial Institutions (FIs) of all sizes are setting sustainability goals, driven by a number of factors, including consumer demand for more eco-focused options. Since payment cards are a major touchpoint with customers, FIs are asking how cards can reflect those sustainability goals while also meeting cardholder preferences, which is good for business.  For example, CPI research shows that more than half (51%) of respondents would switch to a different issuer for a recovered ocean-bound plastic card with the same features and benefits*.  Two major US banks have recently announced their plans to transition to recycled plastic in their payment cards, and others, including American Express, have announced transitions of certain portfolios.

Small to mid-sized financial institutions are also paying attention to sustainability issues. In a market assessment with CPI, Mercator Advisory Group polled 106 executives of small banks and credit unions about whether their institution had a sustainability initiative and whether there was budget associated with that initiative. 84 replied that their institution did have an initiative, and 57 reported that there was budget to back it. More specifically, 77 out of the 106 reported considering sustainability initiatives specifically for their card programs.

If you’re thinking about ways of using your debit or credit card program to both extend your sustainability values statement to your cardholders and align with their interests, here are five strategies to consider.

Best Practice #1

Maintain Communication with
Sustainability Functions

One key to an eco-focused payment card program is to foster engagement between the card product and sustainability functions in your organization. Maintain ongoing, regular communication with any colleagues involved in the sustainability function as you develop the parameters of your eco-focused payment card program. In Aite Group’s 2020 study, the top 25 banks reported having a sustainability department, but the communication between the card management group and the sustainability function was lacking.

Share the ins and outs of your card program including measurable goals, positive environmental outcomes such as reduced first-use plastic, and timelines to ensure that team members share these mile markers across functions, and with the institution as a whole.

Best Practice #2

Strike a Balance on
Percentage of Recycled Content

As options for eco-focused payment cards grow, a common focal-point is to highlight the percentage of recycled content in the card body. This number may be based on factors including the type of material used in the card construction and the card design.

In general, higher percentage recycled content cards translate to a greater reduction of first-use plastic, but can have less design flexibility. The type and number of embellishments, colored substrates, and treatments (e.g., ink, foil, glitter, colored core), affect the amount of recycled content in a card. In addition, they can have other environmental impacts to consider.

Look for a solution provider that is offering a variety of recycled content percentages and card materials so that you can rely on their expertise to find the right balance of card materials for your organization.

Best Practice #3

Design to Align
with Your Brand

Design is another consideration when exploring an eco-focused card program. There’s good news for those who remember a time when choosing an “eco” payment card meant being limited to a few colors or treatments. Today’s financial institutions have many more options available for capturing their brand aesthetic.

Still, the type and amount of upcycled or recycled material used does dictate which specific design elements can be applied. Factoring in the “less is more” approach can lead to better results, and as mentioned above, result in a card that uses less first use plastic.

Vertical orientations, bold colors and experimenting with personalization are techniques that can help your card stay top-of-wallet.

Best Practice #4

Match Materials and Functionality
to Your Cardholders’ Needs

Beyond the base material used, today’s cardholder demands functionality. As the popularity and ubiquity of contactless cards grows, adopting contact and contactless dual interface chip and antenna technology can be a compelling reason for financial institutions to shift to eco-focused card materials and combine efforts into one initiative.

Best Practice #5

Find a Provider that Can
Support Your Efforts

Payment card products are the culmination of many different material inputs, so finding a provider that places a high value on more sustainable choices, and that has a track record for providing quality solutions is key. Look towards an experienced solution provider that can offer design flexibility and innovative approaches to support your goals.

*CPI Consumer Insights Study, Wave 3, conducted by an independent research firm, September 2021, n2215

CPI Card Group has sold more than 50 million eco-focused payment cards for U.S. financial institutions and Fintechs since launching Second Wave® in 2019

To start your payment journey and learn more about CPI’s suite of eco-focused payment solutions, Second Wave® and Earthwise® cards, click the button below

Terra Grantham CPI Card Group VP Strategy and Sustainability

Written by:

Terra Grantham, VP Strategy and ESG at CPI Card Group


Stay Competitive with Print-on-Demand: Establishing a Nimble Card Program

August 9, 2022


Print-on-demand personalized payment card strategies offer a way for credit and debit card programs to stay timely and targeted in an individualized market.

Personalization matters in today’s highly competitive payments landscape and has become a high priority for credit and debit card issuers. When it comes to credit and debit card programs, making this leap to customizable payment cards has never been easier. Print-on-demand programs are a fast, efficient way to offer tailored products and services, including custom carriers, labels and activation stickers. With their ease of implementation and flexible models, they present ways to engage more personally with the cardholder.  Here are three benefits of print-on-demand credit and debit card programs:


  1. Implement more timely offerings. A print-on-demand strategy Is advantageous for established issuers when it comes to issuing payment cards. Choosing from preprinted or uploaded art work on blank-white card stock can mean faster delivery timeframes. Because print-on-demand helps issuers get cards into cardholders' hands quickly following the design phase, this offering can speak directly to a timely promotional campaign.
  2. Customize per market segment. When an issuer uses a zero-inventory model they enjoy the convenience of not having to store or track inventory. It also allows for more versatility. Utilizing generic cards or blank white stock gives the issuer a choice in the number of cards and card design to support various market segment campaigns. In fact, some issuers decide to offer a different card experience for each of their target audiences, such as providing a trendier card for a Gen Z cardholder and a more traditional product for a baby boomer. A print-on-demand solution can accommodate diversity of product preference, allowing for options as unique as vertical orientation, edge-to-edge printing, four-color printing and more.
  3. Develop full-scale campaigns. Many card strategies center on the card itself. When it comes to personalization, issuers want to look at the full cardholder experience, including considerations like simplifying activation with a QR code label, designing the carrier to support cardholder engagement, shifting messaging to highlight a targeted initiative or timely topic. Overall, print-on-demand creates an opportunity to look broadly at the cycle from initial card development to fulfillment. Working with a provider who can support that entire card journey—from BIN programming and EMV® certifications to campaign fulfillment—creates an efficient way to jump into the personalization pool.

These print-on-demand tips only scratch the surface of ways to engage customers and members through personalized card solutions and fulfillment opportunities.
From card development and design to carrier considerations and activation stickers, a personalized issuance program carries with it a variety of opportunities to speak directly to a cardholder’s interests. An experienced personalization and fulfillment provider can help financial institutions navigate those decisions to develop a thoughtful strategy that incorporates personalization and fulfillment in alignment with their cardholder needs.

Learn more about CPI Card Group’s print-on-demand offerings.

Rob Dixon headshot

Written by:

Rob Dixon is the Director, Product and Business Development at CPI Card Group


Discover Your Best Solution – Three Types of Cloud-Based Instant Issuance Models

May 10, 2022

With today’s immediate gratification mindset, cardholders expect financial institutions (FIs) to be able to meet their needs with speed and convenience, and they want to be able to interact or conduct business in a branch. In fact, a 2021 CivicScience report found that the biggest determinant for choosing an FI remains how close a physical branch is to a customer’s or member’s home. With these expectations factored in, it’s no wonder instant issuance continues to grow as a popular option. [A]n Aite-Novarica survey of 139 banks and credit unions found that 63% of them currently offer either in-house or SaaS-based in-branch instant issuance.

This market expansion has led to new instant issuance models that are as diverse as the individual needs and interests of the institutions they serve. An FI must balance cardholder expectations against broader business objectives, and FIs must consider factors such as branch strategy, cost, and operational and training needs in establishing their program. With that in mind, three primary cloud-based instant issuance models have emerged. All of these models provide the benefits of a SaaS approach that enables more streamlined implementation without the need for bank IT integration.

  1. Hub-and-spoke instant issuance: In this model, the FI establishes “hub” locations. These hubs, in turn, provide service to other branches (i.e., “spokes”) by printing cards and mailing them for cardholder pick-up. This approach requires less equipment and less staff training as only select locations have card issuance capabilities, although the cardholder won’t be able to leave a “spoke” branch with a card in hand at the time of the initial request.
  2. Branch-specific instant issuance: Each branch has its own card printer, and the branch staff has been trained on the process so that customers and members can receive their cards onsite at the time of the request. This option involves higher up-front investment, but it offers a consistent, faster response to a cardholder's need.
  3. Central office instant issuance: A consolidated offering, this model empowers the FI’s call center to manage card issuance. The call center takes the request, oversees printing, and mails it out to the cardholder’s branch. It creates a centralized, cost-effective offering, but it may increase the time it takes for the card to reach the customer or member.

Choosing the right instant issuance model

To choose the right model and address cascading details, FIs need an experienced, knowledgeable provider to help them navigate the decision process. For example, beyond the model itself, FIs must consider whether to select a high-definition retransfer printer or a direct-to-card printer. That answer requires the FI to consider expected volume, brand requirements and budget. A strategic supplier can help them to determine the right fit for their priorities.

And what happens if a printer malfunctions or a staff person has an issue? Live, 24/7 customer service enables a faster response without having to submit a ticket and wait for a call back within a given service level agreement timeframe. Access to this type of customer service allows the FI to problem solve behind the scenes, so customers experience more seamless front-end customer service that effectively meets their expectations.

Clearly, in instant issuance programs, details matter. And as the market continues to evolve, programs will grow in their complexity. Having a knowledgeable provider who understands the intricacies and is equipped to meet them will go a long way toward ensuring the program’s success.


New Printing Option Makes Instant Issuance with Card@Once More Versatile

July 29, 2020

CPI Card Group® is excited to introduce Spectrum by Card@Once®, the company’s first retransfer printing solution for instant issuance. With the addition of Spectrum, issuers now have a premium Software-as-a-Service (SaaS) option for printing high quality debit and credit cards in branch and on demand to support an enhanced customer experience.

Spectrum is a premium, high definition retransfer printing solution with over-the-edge printing capabilities. Using the process of reverse image thermal transfer, Spectrum prints the entire card image onto thin substrate, then heat transfers the design to the card surface. The printer head never actually touches the card surface, allowing it to print in high definition with 600 dpi (dots per inch) image quality.

What this all means is that you get vibrant, high-quality printing across the entire card surface, creating images with long-lasting durability. The use of high definition retransfer technology makes Spectrum ideal for dynamic full-color printing.

When combined with CPI’s robust Card@Once® design library, Spectrum enables financial institutions to instantly issue cards featuring eye-catching, compelling designs. Banks or credit unions are able to select designs and images from the library, then either issue cards with a distinct look, or offer their cardholders a selection of visual options from which to choose.

Spectrum by Card@Once complements CPI’s standard printer option, Precision by Card@Once®. Both printers produce high quality cards to meet your cardholders’ immediate needs at new account opening or to reissue lost or stolen cards.  Whereas Precision is ideal for value-conscious issuers, Spectrum is the premium choice for financial institutions desiring superior print quality. If you and your cardholders are seeking the most vibrant, dynamic image quality, Spectrum is the choice for you!

With the introduction of Spectrum, the Card@Once® full-scale instant issuance solution is more powerful than ever. CPI’s state-of-the-art printers produce new cards within minutes. The cloud-based solution is supported by a full team of implementation coordinators and support specialists — and backed by our commitment to providing exceptional service, including 24/7 real-time support.

Enjoy the simplicity and flexibility of instant issuance with Card@Once from CPI®, now featuring a retransfer printing option with Spectrum by Card@Once.


Rob Dixon headshot

Written by:

Rob Dixon is the Director, Product and Business Development at CPI Card Group

FIS Payments One – Integration Enhances CPI’s Leading Card@Once® Instant Issuance Solution

June 23, 2020

Exciting news! CPI’s Card@Once is now integrated with FIS Payments One™, a comprehensive suite of payments solutions and a global leader in financial services and payments technology. This new and robust unified card processing platform promises to empower financial institutions by offering a superior banking experience.

This latest integration with the Payments One card servicing platform allows us to better service our mutual customers and offers an even more seamless end-to-end Card@Once instant issuance experience. Branches using this integration will be able to instantly print and issue fully activated EMV®, dual interface, and magnetic stripe cards in-branch and on-demand, giving their cardholders immediate buying power.

“CPI is very excited to offer Card@Once customers a simple, yet robust integrated experience with the Payments One platform,” says Megan Meek, Card@Once Integration Manager. “This is a significant opportunity for us to deliver innovative solutions to banks and credit unions that are sure to provide an exceptional customer experience and are easy for branch staff to implement and onboard.”

Card@Once is the first Software as a Service (SaaS) instant issuance solution in the market with over 20 established integrations, and serves over 1,600 financial institutions. This cloud-based solution works with an Internet connection - and is quick to implement, giving branches the ability to respond on-site to customer requests for new and replacement cards. CPI provides initial training during the implementation process while offering exceptional 24/7 real time support (from our U.S. facility). The solution features a Knowledge Base that conveniently features videos, webinars, and structured online courses for continued Card@Once user education via an online portal.




FIS Payments One™ is a registered trademark of FIS and its subsidiaries


Rob Dixon headshot

Written by:

Rob Dixon is the Director, Product and Business Development at CPI Card Group

Card Design Makes for a Winning Instant Issuance Program

February 25, 2020

The design of cards plays an important role for banks and credit unions, serving as an extension of their brand, a way to connect with local community, a means to visually delight cardholders – or all of the above. This is why adopting a new solution like instant issuance, which allows cardholders to visit a branch and walk out with a new or replacement card in minutes, shouldn’t mean financial institutions have to compromise on the quality of their card design. In fact, through the right technology partner, issuers can see instant issuance become an extension of their centralized issuance programs, with high print quality designs further boosting the solution’s impact.

For customers using its Card@Once® solution, CPI Card Group® offers a robust card design library – allowing financial institutions to instantly issue cards that also feature eye-catching, high quality designs. Banks or credit unions are able to select designs and images from CPI’s Card@Once library, then either issue cards with a distinct look, or offer their cardholders a selection of visual options from which to choose.

For many smaller issuers without the resources to support in-house design capabilities or pay vendors for graphics services, Card@Once can serve as a highly cost-efficient value-add. Working with CPI, financial institutions can opt for designs printed and personalized on blank white card stock or preprinted in bulk. By conveniently bringing high print quality designs into the instant issuance equation, financial institutions can unlock remarkable branding and marketing possibilities and better compete for top-of-wallet status.

Whether it’s a standard, sleek look or imagery of animals, scenery, sports and more – issuers can combine card designs and instant issuance to connect with cardholders on a more meaningful level. Furthermore, there are benefits for financial institutions that choose to offer a batch of card designs and let cardholders pick the look of their new or replacement card themselves. The simple act of empowering a customer with choice – even if only between a handful of options – can bolster engagement and the connection they feel to their newly issued card.

All in all, Card@Once’s ability to combine instant issuance and innovative design options can make for truly impactful branch marketing and branding initiatives. However, even as a baseline, the ability to equip cardholders with instant purchasing power through a visually meaningful or resonant card can help financial institutions take the branch experience to the next level. For cardholders, getting a new or replacement card at a branch instantly when they need it is already a valuable convenience. But when that same card features a striking, unique design that gives cardholders a sense of exclusivity or personality – the convenience may feel a little more like magic.


Rob Dixon headshot

Written by:

Rob Dixon is the Director, Product and Business Development at CPI Card Group

Streamlining Instant Issuance: 3 Benefits of Core Integrations

February 13, 2020

Core providers serving banks and credit unions are already in the business of their customers’ success. By adding instant issuance to their suite of technologies and services, they have the opportunity to take customer commitment one step further.

Whether you’re a core processor, platform or management systems provider, the value of integrating a cloud-based, end-to-end instant issuance solution with your offering can prove significant for the issuers you serve. The following three benefits show precisely why delivering instant issuance via core integration is a win-win-win – for you, your customers and their customers.

  1. Enhanced Customer Engagement

The ability to print and provide payment cards for customers onsite is a valuable capability for any financial institution, as the alternative is shipping via mail, which can take several days. By bringing instant issuance to issuers through a core integration, core providers allow them to respond quickly to customer requests for new and replacement cards. At a time when instant gratification is the norm, giving customers the ability to visit a branch and walk out with a new card – whether they’re a new accountholder, a member who lost their card or otherwise – is a critical convenience that strengthens engagement. Separately, it also frees up branch staff and creates a new touch point for customer interaction, giving them more time overall to spend serving customers. When customers can simply visit their branch when in need of a card, the branch staff can answer additional questions and provide related financial advice – potentially gaining an opportunity to deepen the customer relationship. For core providers, enabling these advantages for issuers helps them deepen their customer relationship.

  1. No Dual Entry

To achieve the singular goal of instantly issuing a card for immediate usage to cardholders, financial institutions are often required to manage card ordering and account maintenance from multiple locations, otherwise known as “dual entry.” Staff must handle another system and set of steps in the issuance process. Financial institutions that have instant issuance integrated with their core eliminate the extra steps of dual entry, providing them with a more seamless card issuance process while making for an accurate and quick delivery to customers.

  1. No Additional IT Headache

By integrating and streamlining instant issuance, core providers invest their IT resources to implement the solution through their core platform so that their customers can enjoy a more efficient experience – minimizing the need for IT resources from the financial institution or branch. A branch’s system is able to issue cards instantly through the core provider’s platform. And with the right integration partner, the entire program set-up and ongoing system maintenance for an instant issuance solution can be managed by the instant issuance provider. For a core provider’s customers, this means not having to dedicate any of their own IT or staff resources to support instant issuance – while still enjoying all its advantages.

Today, core providers across the country rely on Card@Once® from CPI Card Group® to extend the value of instant issuance to their customers. Card@Once is integrated with a number of cores and processors*, helping numerous banks and credit unions see remarkable cost-efficiencies and convenience at their branches.

*Integration requires the cooperation of the core provider.  Not all core platforms are available for integration.

Rob Dixon headshot

Written by:

Rob Dixon is the Director, Product and Business Development at CPI Card Group

Transforming Ocean Waste into Payment Plastic

November 5, 2019

In response to rising consumer demand, card manufacturers and issuers are actively working to develop and provide more environmentally-conscious solutions to address the growing problem of plastic waste. The challenge for card manufacturers is in sourcing materials that are not only durable, but able to handle the complex security and technology requirements of today’s evolving payment standards, including both EMV® and contactless payment functionality.

One of the most exciting eco-friendlier alternatives to traditional first-use plastic is the use of recovered ocean-bound plastic, which addresses a serious environmental challenge by reducing the amount of plastic waste in ocean-bound areas, waterways and shorelines, while also meeting the demanding requirements of today’s diverse payment systems.

Recovered ocean-bound plastic comes in many conditions, shapes and forms, not all of which are suitable for use in card manufacturing. Plastic waste must first be converted back into a commercially viable form, such as flakes. Once converted, the recovered plastic can be used in a wide array of consumer and commercial products in place of first-use plastic.

Recovered ocean-bound plastics are already being used in several consumer applications, like shoes, eyeglass frames, buttons, and zipper pulls and this versatile material presents great opportunities in the payment card arena. Roughly six billion payment cards are manufactured each year, the vast majority of which use virgin PVC (polyvinyl chloride) for the card body construction. Incorporating recovered ocean-bound plastic into payment card construction can help divert a meaningful level of plastic waste from entering our oceans.

To meet this need, CPI has introduced Second Wave®, payment cards with cores made with recovered ocean-bound plastic.  Second Wave® offers the opportunity to make a difference in the effort to reduce the proliferation of first-use plastic, divert plastic waste from entering in the oceans and better serve a growing market of environmentally-conscious consumers.

CPI estimates that for every one million Second Wave® payment cards produced, over one ton of plastic will be diverted from entering the world’s oceans, waterways and shorelines.