CPI Card Group® is excited to introduce Spectrum by Card@Once®, the company’s first retransfer printing solution for instant issuance. With the addition of Spectrum, issuers now have a premium Software-as-a-Service (SaaS) option for printing high quality debit and credit cards in branch and on demand to support an enhanced customer experience.
Spectrum is a premium, high definition retransfer printing solution with over-the-edge printing capabilities. Using the process of reverse image thermal transfer, Spectrum prints the entire card image onto thin substrate, then heat transfers the design to the card surface. The printer head never actually touches the card surface, allowing it to print in high definition with 600 dpi (dots per inch) image quality.
What this all means is that you get vibrant, high-quality printing across the entire card surface, creating images with long-lasting durability. The use of high definition retransfer technology makes Spectrum ideal for dynamic full-color printing.
When combined with CPI’s robust Card@Once® design library, Spectrum enables financial institutions to instantly issue cards featuring eye-catching, compelling designs. Banks or credit unions are able to select designs and images from the library, then either issue cards with a distinct look, or offer their cardholders a selection of visual options from which to choose.
Spectrum by Card@Once complements CPI’s standard printer option, Precision by Card@Once®. Both printers produce high quality cards to meet your cardholders’ immediate needs at new account opening or to reissue lost or stolen cards. Whereas Precision is ideal for value-conscious issuers, Spectrum is the premium choice for financial institutions desiring superior print quality. If you and your cardholders are seeking the most vibrant, dynamic image quality, Spectrum is the choice for you!
With the introduction of Spectrum, the Card@Once® full-scale instant issuance solution is more powerful than ever. CPI’s state-of-the-art printers produce new cards within minutes. The cloud-based solution is supported by a full team of implementation coordinators and support specialists — and backed by our commitment to providing exceptional service, including 24/7 real-time support.
Enjoy the simplicity and flexibility of instant issuance with Card@Once from CPI®, now featuring a retransfer printing option with Spectrum by Card@Once.
Rob Dixon is the Director, Product and Business Development at CPI Card Group