The Promise of Metal: Capitalizing on First Impressions

March 14, 2019
The Promise of Metal: Capitalizing on First Impressions

Metal cards have caught the eye of consumers in recent years. A certain segment of cardholder craves the feelings of exclusivity, luxury, and sophistication that metal cards provide. Attracted by the prospect of adding new, affluent cardholders, along with the promise of strong retention, many financial institutions are looking to add metal card options to … Read More