The Future is Now: Dual-Interface Instant Issuance is Here Today
The convergence of two significant consumer trends is impacting the world of payments: cardholders’ need for immediate card delivery and their desire for the versatility and convenience of contactless transactions.
For small- and mid-sized financial institutions, these trends present both challenge and opportunity. In an age of instant gratification, cardholders will no longer wait to receive a new debit card in the mail. Financial institutions that already offer instant issuance of debit cards in the branch are seeing increases in debit activation rates of 4-10 percent, depending on branch and cardholder demographics, and an average increase of 21 percent in monthly debit purchase transactions.
Meanwhile, the U.S. is slowly shifting toward contactless as cardholders seek a faster, more convenient experience at the point of sale. Contactless card shipments are increasing to meet growing demand both domestically and world-wide. According to ABI Research, U.S. contactless card shipments are projected to reach 196.8 million in 2021, a more-than sevenfold increase over the 25.7 million shipments in 20161.
Embedded with both a chip and antenna to enable contact transactions (inserted or swiped at payment terminals) and contactless transactions (waved at payment terminals), dual-interface cards are expected to account for 80 percent of total global contactless transactions in 2019.
With the move toward increasing availability of contactless transactions in the marketplace, small- and mid-sized issuers are looking for ways to provide their customers convenience at the branch as well as at point-of-sale. These institutions can provide both, through instant issuance of dual-interface cards.
By partnering with the right provider that offers a fully-supported, Software as a Service (SaaS)-based instant issuance solution with plug-and-play capability*, financial institutions can quickly and cost-effectively reap the benefits of this emerging technology without burdening their own resources and staff. In addition, instant issuance technology provides mail-related cost-savings of up to $1 per card.
CPI Card Group has been offering dual-interface cards on our secure, affordable Card@Once instant issuance solution for nearly two years. To learn more about CPI’s Card@Once solution, click here.
1 “Payment & Banking Card Technologies Report,” ABI Research, 1Q 2018
*Printers are shipped directly to each branch location, after a short implementation period. Certain PCI standards apply to the financial institution facility that are not within CPI Card Group's control.
Rob Dixon, Product Manager for Instant Issuance at CPI Card Group.