Today’s “on-the-go” cardholders expect to be able to pay for goods and services quickly, conveniently and with minimal friction.

 

While debit, credit and cash remain consumers’ preferred ways to pay, new contactless capabilities are introducing enhanced convenience to payment cards through dual interface technology.  ABI Research estimates that U.S. dual interface credit and debit issuance is projected to rise from 71.1 million in 2018 to 234.4 million by 2021 – a 230% increase.

 

Meanwhile, consumers are becoming more comfortable with wearables and payment objects. According to a CPI study conducted by an independent research firm, 65 percent of cardholders find the idea of tapping an object either “very appealing” or “somewhat appealing,” with only 17 percent rejecting the concept.*

Fortunately, financial institutions have a variety of ways to meet their cardholders’ needs, including:

  • Speed: Today’s cardholder has high expectations for a frictionless, fast payment experience, whether online or at the point of sale. Contactless cards and payment objects support this need by helping to speed up the checkout process.Speed also plays a role in how fast a cardholder can receive or replace their payment method if lost or stolen, and in this regard instant issuance is a flexible and efficient solution. Financial institutions that offer instant issuance of debit cards in the branch are seeing increases in debit activation rates of 4 to 10 percent, depending on market and customer demographics.  Additionally, instantly issued debit cards see a 32% increase in usage in the first 30 days compared to those sent by mail.
  • Security: A wealth of current and emerging solutions are available today to address cardholders’ and issuers’ fraud and security concerns. Beyond EMV, which is a more secure choice than magnetic stripe at the point of sale, new solutions like dynamic CVV address the growing threat of card-not-present (CNP) fraud.In recent years, biometrics have become ubiquitous on mobile devices, first through fingerprint recognition and more recently with the introduction of facial and iris recognition on the latest Android and Apple® iOS devices (computers, computer software, computer peripherals, etc.). Mastercard® introduced at-home biometric card registration in 2018, offering cardholders the ability to register their fingerprints from the comfort of their living rooms.

To maintain long-term, loyal relationships with their cardholders, issuers must respond to their demands for convenience, speed and security. CPI Card Group® has the solutions to meet these needs. If you are ready to implement a comprehensive payment program, contact us today, or visit: https://www.cpicardgroup.com.

 

*CPI Card Group.  “Consumer Insights Study,” conducted by an independent research firm, Schor Insights and Strategy, among 529 debit and credit card users between 18 and 65 years of age.  November 1-2, 2018.

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Apple is a registered trademark of Apple Inc.

Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated

Written by: Jack Jania, VP of Product Management and Innovation for Secure Cards at CPI Card Group.