EMV: The Communications Game
As the U.S. market migration to EMV continues do we really understand how, in a complex payments market, we keep our focus on the customer experience? This presentation aims to take the discussion away from the complexity of EMV chip card technology behind the scenes, and explores different perspectives on the consumer’s journey and adoption of EMV. Taking lessons from previous global market migrations, CPI highlights best practice initiatives, unique marketing challenges and the benefits of industry collaboration in supporting the consumer experience.
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